Meet Emma Heal, our Managing Director and brand growth guru. There's no stopping her putting Lucky Saint well and truly on the map - she was even an alcohol-free spokesperson at a parliamentary round table.
Before Lucky Saint I...
Drank bad alcohol-free beer. I was also the MD for Graze snacks - it was my job to take a very successful Ecomm 'click' business into retail stores. I had a ball creating the UK's biggest healthy snacking brand.
My best Lucky Saint story so far...
Post a year of ceaseless drive to help put Lucky Saint on the map, I was asked to represent dedicated alcohol-free start-up brands to the government and a committee of Industry representatives at a parliamentary round table about the No & Low category. Even better - to hear all parties are 100% committed to driving the category!
The most exciting thing I'm working on at the moment...
Our B Corp accreditation to recognise we balance people and profit: we took the decision to do it right, not fast - so every single element of what we do and how we do it will be covered across the 5 core pillars: workers, customers, suppliers, community, and the environment.
Another beer I love is...
Toast Lager.
My favourite Lucky Saint occasion...
As soon as the kids have been put to bed at 7pm!