A few years ago, Lucky Saint’s Founder, Luke, had a thought: what if all the occasions on which we drink beer could come with, or without alcohol. Alcohol-free beer was nothing new, but great tasting alcohol-free beer? That would be a revelation.
The Perfect Match
Luke set out to find a brewer who shared his vision for an alcohol-free beer that would match the experience of afull-strength beer. Two years and six different breweries later, Luke thought he might have found the perfect match.
The Fist Slam
Luke met with the Brewery Owner in Bavaria to paint his vision - to finally reward those who aren’t drinking with the beer they deserve. When he was finished, the Owner slammed his fist on the table - he loved it.
The Eureka Moment
After months of travelling back and forth from Germany, Luke got the call from the Brewmaster. He had something new to show Luke, a classic lager, brewed for 6 weeks, andthat had been left unfiltered. Poured fresh from the tank, hazy and golden, Luke took a sip. That was it - the beer he’d been dreaming of.
Blessed Be Thy Name
It was time to choose a name. Two words
summed up Luke's journey:
acknowledging the luck it takes to get a great idea off the ground
Lucky
a wry nod to the virtuousness of drinking alcohol-free
Saint
A Sign of Good Fortune
One of Lucky Saint’s mantras is that fortune favours the brave (and the hardworking). That’s why every bottle is adorned with a centuries-old sign of good luck, a golden ladybird.
A Pub for Our Times
In 2023 Lucky Saint became publicans, putting the beer firmly at the heart of British pub culture.The doors to The Lucky Saint, a pub for our times in the heart of Marylebone opened in 2023 and has since welcomed thousands of patrons through the doors, offering a world-beating range of both alcohol-free and alcoholic drinks.
#1 and Beyond
Lucky Saint is now the UK's #1 independent alcohol-free beer. And the most loved.
But we’re just getting started. We can't wait to see what the future holds