A few years ago, Lucky Saint’s Founder, Luke, had a thought: what if all the occasions on which we drink beer could come with, or without alcohol. Alcohol-free beer was nothing new, but great tasting alcohol-free beer? That would be a revelation.
After two years working with several breweries across Europe, Luke still hadn’t been able to brew a beer that he really believed in. Until...he approached a 400-year-old brewery steeped in history. To his surprise they replied within minutes. There was only one thing for it, he booked his tickets and boarded a flight to Bavaria.
B a v a r i a B o u n d
Heritage Brewing
As he approached the brewery, Luke was immediately struck by the imposing Bavarian architecture. But behind these traditional buildings lay a modern brewery, producing the highest quality lager in accordance with Reinheitsgebot, the German purity law.
The Fist Slam
Luke met with the Brewery Owner (who was wearing his drinking trousers - it was Friday after all) and painted his vision - to finally reward those who aren’t drinking with the beer they deserve. When he was finished, the Owner slammed his fist on the table - he loved it.
The Eureka Moment
After months of travelling back and forth from Germany, brewing 60,000 litres of beer, Luke got a call from the Brewmaster. He had something new to show Luke, a beer that had been left unfiltered. Poured fresh from the tank, hazy and golden, Luke took a sip. That was it - the beer he had been searching for.
Blessed Be Thy Name
It was time to choose a name. Two words
summed up Luke's journey:
acknowledging the luck it takes to get a great idea off the ground
Lucky
a wry nod to the virtuousness of drinking alcohol-free
Saint
A Sign of Good Fortune
At Lucky Saint, one of our mantras is that fortune favours the brave (and the hardworking). That’s why we adorn each of our bottles with a centuries-old sign of good luck, our golden ladybird.
#1 and Beyond
Lucky Saint is now the UK's #1 independent alcohol-free beer. We can't wait to see where the future takes us.