THE NUMBERS GAME: What’s the deal with 0.5%?

THE NUMBERS GAME: What’s the deal with 0.5%?

As with all new categories, there’s a heap of new claims, terms and phrases being thrown around by those in and outside of the industry, which can create confusion when trying to navigate the growing options. One particularly confusing piece of the jigsaw is around ABV – what does it mean, why is it relevant and what is classed as “alcohol-free”?

How can Lucky Saint be alcohol-free if it contains 0.5%?

In Europe, America, New Zealand and many more countries, 0.5% is classified as alcohol-free. Even after 10 pints, it’s impossible for this amount of alcohol to raise your BAC (Blood Alcohol Content). Loads of things you eat day-to-day contain higher traces of alcohol than 0.5%, such as over-ripe bananas, a piece of rye bread or even your burger bun.

Why is UK law different?
UK legislation is out of whack with the whole of Europe and most of the rest of the world, only classifying 0.05% products as alcohol-free. But plenty of groups are lobbying the government to reassess this outdated law, so hopefully they’ll soon update it.

So why didn’t you make it 0%?
We use a unique vacuuming process in our brewery to remove the alcohol, allowing us to brew a lager that has the body of a full-strength beer. We decided to leave our beer containing 0.5% to maintain maximum flavour, without any of the alcohol effects.

Do venues need an alcohol licence to sell 0.5% products?
You don’t need a licence to sell drinks up to and including 0.5%. That’s why you can find Lucky Saint at your local coffee shop and also your local pub.

I’m pregnant – is Lucky Saint safe for me to drink?
As there’s a similar amount of alcohol in everyday food products, 0.5% beer should not have a harmful effect. Of course, if you have any concerns, we’d recommend chatting to your doctor first.

Hopefully that helps to debunk some of the questions around what constitutes “alcohol-free” but we’re always happy to chat. You can get in touch on