For our biggest January yet, we once again proclaimed Thou Shalt Go To The Pub.
From a record number of pubs helping you find salvation in a free pint of Lucky Saint, to our unmissable billboard campaign reaching millions across London & Manchester, here are some of the highlights…
Official Beer of Dry January
For the fifth year running, we delivered the nation from thirst as the Official Beer of Dry January in partnership with Alcohol Change UK.
Return of the Saint
Our billboards made a return to London, reaching over five million of you throughout January, and being seen over 180 million times.
Spreading the Gospel
For the first time ever, we were incredibly proud to see our billboards hitting our second home, Manchester.
You stayed active...
Our Dry January Strava Challenge was back, with 125,000 of you amassing a huge 4.2 million miles in just ten days, all rewarded with a pint of Lucky Saint on us.
... and social
Thousands of you congregated with the Lucky Saint team at over one hundred community events, including quiz nights, run clubs, comedy nights, chess nights, supper clubs and more.
100,000 pints, on us
With the help of our Tap Map and over 1000 pubs across the UK, we’ve been on a mission to give away 100,000 free pints of Lucky Saint.
Haven’t got your hands on one yet? You’re in luck - you have until 15th February to redeem one.
From the team at Lucky Saint, thank you for all your support - we couldn't have done it without you. Together, we showed the nation that the greatest reward of drinking is the social connection, not the alcohol, and that doesn't need to change just because it's January.
As for the rest of 2026, the excitement doesn't stop here... big things are coming.
Keep up to date on everything we've got coming up by dropping our Instagram a follow, @luckysaintbeer
Cheers to that,
Team Lucky Saint